Case Study
SPARC Crisis Response Learning Pathway
Mobilizing different audiences around a shared programme.
Challenge
One programme needed support from two audiences with different motivations.
Our role
One programme narrative, translated through two stakeholder lenses.
Result
Leadership understood its institutional value. Staff understood its personal value and next step.
Challenge
SPARC had strong technical content, but its factsheets tried to speak to leadership and prospective participants at once. Messaging varied across materials, leaving each audience without a clear reason to engage or an obvious next step.
Our Role
We brought the fragmented materials into one programme narrative, then shaped it around two stakeholder perspectives: institutional priorities for leadership and career motivations for prospective participants. Each version gave its audience a clearer reason to engage and a direct call to action.
Result
The two versions made SPARC easier to champion and engage with. Leadership could see its institutional value, while staff could understand its personal relevance and what to do next. A broad programme description became a focused invitation for each audience.
